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What is Entrepreneurship?

By January 9, 2018Entrepreneurship
What is Entrepreneurship?

Entrepreneurship is seeing an opportunity, taking that opportunity and developing it into a profitable business. With an innovative idea, an entrepreneur can see a place or a need in the market for their business.

The journey to becoming an entrepreneur starts with celebrating and embracing that we are all different and unique. In a world where many young people feel the pressure to fit in, being an entrepreneur requires you to find your voice, realise your potential and seeing your creativeness as an asset. These qualities are what make a successful entrepreneur, because as an individual you are different and that means you have something unique and original to offer.

An entrepreneur is a leader, someone that wants to stand out from the crowd. They take risks, but calculated risks. They have confidence in what they want to achieve and do not let what they don’t know intimidate them from reaching their goals.

Sara Blakely, the founder of the world renowned Spanx Company says,

“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure you do things differently from everyone else.”

The world is rapidly changing. There has been a major shift from the times when many people went to school and decided what profession or trade they wanted to go into. They would start from the bottom, working the rest of their lives to reach the top positions. Unemployment and job competitiveness is at a high among young people and the ability to move up the corporate ladder has also become a real struggle. This means that more young people have turned to entrepreneurship for a successful future.  An entrepreneur doesn’t look for a job, they create one. The amazing part is that with the evolution of the internet you don’t even need to have a specific geographical location to be successful.

What is entrepreneurship?Image sourced from: www.turnontheinternet.com

There are endless opportunities for new markets and business ventures. People are always on the lookout for something new or improved. The demand for personalised products is a great example, Jodie Fox; founder of Shoes Of Prey developed a website that allows people to customise their own footwear. She saw a place in the market for her idea and it has been a huge success.  Fashion has always been one of Jodie’s passions and this is another important quality an entrepreneur must have to be successful. You should be passionate in what you are trying to make the world become passionate about.

“If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” Mark Zuckerberg, founder of Facebook.

Although, just because you are passionate about your business venture, doesn’t mean that everyone will share your enthusiasm at first. Entrepreneurship requires dedication and this is why it is important you believe in what you want to do, you may be working on perfecting it for a while. You may experience some failures and challenges and these are the risks any entrepreneur will deal with. This doesn’t necessarily mean the venture is a flop, but instead it is an opportunity to modify and improve the things that need to be changed and try again.

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs, co-founder and CEO of Apple.

People may already have certain qualities and skills that will benefit their journey into entrepreneurship. Business and marketing training are especially great when starting up a business. In reality there is no basic and specific definition that defines what it takes to become a successful entrepreneur. The list of qualities are broad and experience is key when getting into the business and marketing world. As a young, aspiring entrepreneur there are many places to start to build up your skills. Most successful entrepreneurs will take on opportunities before getting started. Becoming involved in programs such as EntreprenHer for example opens up many doors that will guide you in the right direction. Networking with mentors gives you valuable industry knowledge and the experience of working with other young people interested in entrepreneurship will help build confidence and a platform to share ideas. This is the kind of experience you will carry with you and use in your future.

A lot of people are intimidated by the odds that seem to be against them when it comes to entrepreneurship. An entrepreneur researches their market and their business before its development. But it’s not until the implementing stage they find out what challenges really need to be addressed. When confronted with the prospect of being a complete failure and comparing to some of the words leading entrepreneurs and multi-billion dollar companies, it is important to remember that all entrepreneurs started off small and it is their dedication and hard work not only their business idea that is why they became successful.

“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” – Biz Stone, co-founder of Twitter.


For more information on our EntreprenHer workshops for teenage girls, click here.

Article written by Shahn Lush for EntreprenHer.

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